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What Is GEO (Generative Engine Optimization) and Why Your Business Needs It in 2026
Search is changing faster than most businesses realise. Millions of people now ask ChatGPT, Gemini, and Perplexity questions instead of typing into Google. If your business does not appear in those AI-generated answers, you are already invisible to a growing part of your potential audience. This guide explains exactly what Generative Engine Optimization is, how it works, and what you need to do about it.