When it comes to social media marketing, it is critical to delivering your contents to the right targets. To successfully do it, first, you need to define who is your target audience and set strategies that help you to connect with them.
Without audience research, you won’t be able to produce valuable contents for them and it will minimize your marketing performance. These are my actionable tips for managing your audience:
DEFINE WHO YOUR TARGET AUDIENCE IS
Developing an audience persona makes it easier for you to perform marketing strategies and connect with them in an effective way. So, have specific personas and check their behaviour on social media. Depending on the persona, you can tailor your posts and strategies to be able to connect with your target audience.
CHECK YOUR COMPETITORS’ FOLLOWERS
Many times, happens you’re going to find the perfect people when you spy on your competitor’s social media profile. They might be your competitor’s customers but they are the people who like to see the contents of common topics.
FIND THE KEY DEMOGRAPHICS OF YOUR TARGET
Like gender, age, and location, key demographics allow you to create better contents and connect with them. For example, if you know most of your target audience lives in California, you can consider when to send real-time contents.
LOOK AT WHICH PLATFORMS YOUR TARGET AUDIENCE HANGS OUT
You know your target audience. Then it’s time to find where they spend time on social media. Check the major social media platforms including the ones which you don’t use. Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest. List out where you find your target audience and what they do. It will help you to make wise decisions for your target platforms.
KNOW WHEN YOUR TARGET AUDIENCE IS ACTIVE
When you observe your target audience on social media, check when they are spending time there. It tells you when is the best time for you to post and interact with them. This is very important to increase your engagement and expand your reach.
LISTEN TO WHAT YOUR TARGET AUDIENCE IS TALKING ABOUT
Social listening is one of the most important strategies in social media marketing. Get a picture of what problems they have, what they have interests in, and what are their goals. Then, all you have to do is to create content that meets their needs and appeals to them!
LEARN THE TONE OF YOUR TARGET AUDIENCE
You should use the tone and the words that your target audience uses to understand each other. So, when you conduct audience research you should focus on what words they use for some words that you normally use differently. If you use terminology, many people who don’t know about these words so much will get lost in your talk. Tailor your tone aligning to your target audience languages.
IDENTIFY WHO YOUR TARGET AUDIENCE IS INTERACTING WITH
You can also check who your target audience is talking to, and what tools they are using. From this key behaviour, you can see their real intention of using social media too. If what you do is not suitable for your target audience, you may need to rethink your targeting.