Description
Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management, particularly in a tourism context.
Jakob Schneider (Germany) is a graphic designer based in Germany.
- ASIN : 1118156307
- Publisher : Wiley; 1st edition (9 March 2012); BOOK ZONE INDIA Mob: +91-7738588170
- Language : English
- Paperback : 384 pages
- ISBN-10 : 9781118156308
- ISBN-13 : 978-1118156308
- Item Weight : 798 g
- Dimensions : 18.54 x 2.03 x 23.11 cm
- Country of Origin : USA
- Importer : BOOK ZONE INDIA Patel Building 1st R.no 8/9, M.K Amin Marg Fort Mumbai 400001 Mob: +91-7738588170
- Packer : BOOK ZONE INDIA Patel Building 1st R.no 8/9, M.K Amin Marg Fort Mumbai 400001 Mob: +91-7738588170
- Best Sellers Rank: #109,357 in Books
Vaibhav Joshi –
This book is for those who are really interested in gaining their knowledge in designing and marketing of services that improves the customer experience and the interactions between the service providers and the customers.