LinkedIn is working on a new feature to help you manage your platform presence, including a native, in-stream scheduling option.
LinkedIn is working on a new scheduling option that would be built into the post-composer flow, as seen in this example shared by app researcher Nima Owji, with a new clock icon added to the bottom right of the window.
This could be a useful feature, though you can already schedule LinkedIn posts in most third-party social media management apps.
However, native scheduling can be a little more dependable, especially in terms of how your post will appear when it goes live. Most scheduling tools now have built-in preview elements to assist with this, but integrated tools provide more definitive guidance while also allowing for more post types and tools.
When we asked LinkedIn about the scheduler test, we received the following response:
“We’re working to bring native post scheduling to members and pages soon. Stay tuned for updates on future rollout plans.”
So there isn’t much to go on right now, but LinkedIn is working on this option, which could become another consideration in your LinkedIn marketing strategy.
And, with the platform experiencing “record levels of engagement,” it may be worthwhile to pay closer attention to the app’s engagement opportunities.
(Source: Social Media Today)