A social media marketing calendar is a powerful management tool that your team needs for achieving your goals in a specific period of time. It includes detailed information in every process from planning to social measurement. You can use it to check your actions as well as a communication tool.
The following are my proven strategies for a social media marketing calendar.
- MAKE YOUR CALENDAR AS THE HUB OF YOUR TEAM’S ACTIVITIES
Making your social media marketing calendar a core of your team’s activities avoids delay and procrastination. Moreover, it allows you to get every one of your team on the same page.
- BE CLEAR AND AS SPECIFIC AS POSSIBLE IN YOUR INPUTS
If you don’t add clear updates, your team members might misunderstand and this may cause repeating the same tasks. Make sure your texts are easy to understand but explain what you have done well. Attaching files can help you to prevent these problems.
- CHOOSE THE RIGHT SOCIAL MEDIA MARKETING CALENDAR
The use of the right marketing calendar for you improves the team’s productivity. If your calendar is not enough to plan well and share with your team, then you need to customize it as you need. Make sure all the information that should be shared with the team is on the calendar.
- HAVE SOMEONE TO MANAGE YOUR CALENDAR
Even all your team members check your calendar every day, it’s good to assign someone who oversees it. The person should contact people when your plan isn’t carried out as planned and fire the team-up.
- MAKE IT AS CUSTOMIZABLE AS POSSIBLE
The ideal calendar is an editorial calendar. Whenever you need some changes, you should always be able to add rows and columns to make it more detailed. The printable calendar is useful for meetings and reports though.
- DEFINE WHO’S RESPONSIBLE FOR A CERTAIN TASK
If your team is small, it is easy to see who’s in charge of a certain task. But it is clearer if your team can check who’s assigned to a task in the calendar. So, everyone knows who to contact and where to get help.
- CONSIDER NATIONAL HOLIDAYS TO ENGAGE WITH THE AUDIENCE
Especially social media, why not connect and engage with your audience in a fun way? The marketing calendar can include fun national holidays like National Desk fast Day. It helps you to share amusing moments with your audience.
- UPDATE THE STATUS EVERY TIME YOU PROGRESS YOUR TASKS
When you start working on a task, you should put your status like “in progress.” If not, your team doesn’t know if you’re working on it or not. Also, it can prevent project delays from misreading and miscommunication.
- ADD ALL THE FILTERS TO DELIVER YOUR POST EFFECTIVELY
Depending on the social media platforms, you may need more columns and rows in your calendar. Customize as much as you like to deliver your best content.
- INCLUDE ALL METRICS FOR YOUR STRATEGIES TO TRACK
It is effective to include all the metrics you use for your social media marketing strategies in your calendar. So, it’s easy to track and see what types of content perform well and which platform is engaging more.
- SET UP YOUR EVALUATION PERIODS
Whether it’s monthly or quarterly, you should define your evaluation periods. With enough time to get results, evaluate your performance, and make a report. This will help you to improve your efforts and invest in the right content.
- PLAN WITH ENOUGH TIME TO POLISH YOUR CONTENTS
Be well-prepared in advance for your content. Then you will have enough time to improve them and perform your best.
- BE FLEXIBLE FOR LAST MINUTE CHANGES
As I mentioned previously, planning in advance is vital but your contents should be timely. Like you cannot post sunny day’s activities on a rainy day. You should be always flexible and accept last-minute changes.
- ADD YOUR (ESTIMATED) MILESTONES TO ACHIEVE
You should keep in mind your milestones. It can be 20k followers’ acquisition or 10 years anniversary of online business. Showing your company or brand information creates a better understanding and closer relationships.
- ALWAYS KEEP TRACKING YOUR MARKETING CALENDAR
From content creation to monitoring, keeping tracking of your marketing calendar leads you to success. You can find issues at an early stage and work on them immediately. Also, even you have an evaluation period, you may see the areas of improvement during the monitoring.
- HAVE A GOOD BALANCE BETWEEN BUSY AND NO-PLAN DAYS
A social media marketing calendar helps you to see a bigger picture of your activities. When adding your key dates to the calendar, try to have a nice balance between key dates and the others.
- USE A GOOD COLLABORATION TOOL FOR TEAM COMMUNICATION
If you use marketing calendar software, it might contain communication methods in it. But if not, leverage a team communication tool that is comfortable to use for your team and allows you to upload most of the files in the system.
- SET PRIORITIES FOR YOUR PROJECTS
It is crucial to set priorities and share them with your team. You know what projects have a bigger impact and which ones don’t. Depending on these factors you should set priorities to complete, just in case.
Next Chapter 8 will be posted on 16th January 2021. Do follow or subscribe to get all the chapters in your inbox.