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Chapter 6: Social Media Platforms

Every social media platform has its own style and focuses points. As you know not all social media platforms are suitable for your business.

Understanding which platforms impact your business helps you to improve your strategies efficiently.

Here are some tips you can use when you identify your target platforms:

  • UNDERSTAND THE ADVANTAGES OF EACH SOCIAL MEDIA PLATFORM

Each social media has different ways of self-expression and has different functions to connect with users. Before choosing your target platforms you need to fully understand the benefits of each social network. The details of each major social media platform will help you to make the most of your efforts and grow your business.

  • SPOT WHERE YOUR TARGET AUDIENCE IS AND CONNECT WITH THEM

In audience research, you may find in which platforms your target audience is. But if you’re still looking for, there are many ways to locate them. From searching for the users using your niche hashtags to profile search on each platform. And of course, you can ask your customers about their use of social media.

  • UNDERSTAND HOW ACTIVE YOUR TARGET AUDIENCE IS ON EACH CHANNEL

It’s meaningless to work on a social channel that your target audience is not spending time. Even when you find them on specific social networks, check how active they are. To determine your target channel, this process is vital.

  • LIMIT THE NUMBER OF SOCIAL MEDIA PLATFORMS THAT YOU CAN HANDLE

How many social media play forms can you handle? This “handle” means not just posting there, but also being actively interacting with users. Narrowing down your activity areas may limit the possibilities of your success, but it’s better than doing it with half done.

  • TEST IF YOUR CONTENTS WORK FOR THE SOCIAL MEDIA PLATFORMS YOU CHOSE

Once you choose your target platforms, all you need to do is testing. Do trial and error to find the best place to make your marketing strategies work.

  • DON’T MAKE YOURSELF DO IT FOR JUST WORK – ENJOY!

It’s hard to keep motivation up if you don’t like something. For example, if you don’t like to create a certain type of contents such as a video, you can discard the option of YouTube. Choose platforms that you can be a star content provider, and you and your audience will be able to enjoy together.

 

Next Chapter 7 will be posted on 9th January 2021. Do follow or subscribe to get all the chapters in your inbox.

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joshi vaibhav

Joshi Vaibhav

digital marketing consultant

A professional digital marketing consultant, having knowledge in SEO, Social media & Website development. 

Joshi Vaibhav

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