fbpx
chapter 3 Profile Optimization

Chapter 3: Profile Optimzation

A social media profile is the face of your social business. It tells your concise information and shows your branding style. A great social media profile gives people a reason to connect with you and engage with your content.

These are practical tactics to polish your social media profiles:

  • MAKE A GOOD FIRST IMPRESSION

The first impression is fundamental because it determines whether people follow you, check more posts, and engage with you. Let’s focus more attention on details and seek the best way to show who you are.

  • IDENTIFY WHAT OTHER PROFILE DOES TO CATCH YOUR ATTENTION

For making a good impression, you can get some inspiration from other users. Check what grabs your attention to the social profiles through the channel. It can be the graphics, tone, behind the scenes, and more. Get some ideas to improve your profiles from others.

  • LEARN FROM WHAT OTHERS ARE MISSING

On the other hand, you can also check what keeps you away. That avoids you giving the same impression to your audience on your profile. For example, few people like these lengthy sentence posts and improper images.

  • FILL OUT EVERYTHING IN YOUR PROFILE IF POSSIBLE

Some social media platforms allow you to add more information like your interests and skills. In particular, you can ask people to write recommendations about you on LinkedIn. The more information you have, the more people can learn about you and relate to you.

  • GET A USERNAME SO THAT PEOPLE CAN SEARCH FOR YOU

Is your username the word people search for you? It is very important to have a name that is searchable and recognizable for your audience. If you’re using a different username from your brand’s name, you’re missing the opportunities to get connected with your leads and customers.

  • TRY TO KEEP THE SAME USERNAME ACROSS PLATFORMS

By using the same username across platforms, you have more chances that people find you. My recommendation is to get a username you like on all the social media platforms that work for your brand. Even now if you don’t have time and budget for a specific social media channel, you can take it for future use if necessary.

  • ADD A PROFILE IMAGE SO THAT PEOPLE RECOGNIZE YOU

Similarly, a profile image also has to be recognizable. As most companies use their logo on the social media profile image, you should consider what is the most recognizable image for your profile. In case people recognize your representable person rather than the company logo, then it would be appropriate to use the person’s face photo. Make sure the photo is professional.

  • USE THE RIGHT SIZE FOR SOCIAL MEDIA PROFILE IMAGES

Each social media channel has different size requirements for a profile image. Using the different sizes of image dimensions can cause fewer engagements and CTRs. Check this ultimate guide to social media image sizes to optimize your images for your social media profile.

  • ADD A COVER IMAGE OR BACKGROUND IMAGE

Particularly, you should be extra careful with bigger images. The cover image and background image can impact whether users engage with you. On Facebook, Twitter, LinkedIn, YouTube, and Tumblr, you can show these bigger images and provide extra branding image. Why not add? Here are the right cover image size tutorials.

  • DON’T MAKE THE LARGER IMAGE DISTRACTING

Larger images on social media such as a cover image and a background image drive engagement. But if your images are distracting to read and see your content, it will push your audience away. Make sure that your bigger image conveys the branding message but it doesn’t disturb what users are doing.

  • GIVE A MEANINGFUL DESCRIPTION IN YOUR BIO

It’s obvious that you cannot write everything you’d like to say in your social media bio. But you need to offer a reason to follow you in the bio. Provide who you are and what you do at least in your bio. You may want to use emojis to visually appeal and be eye-catching.

  • MAKE SURE TO USE KEYWORDS AND PHRASES IN YOUR PROFILE

Most of the search engines use the bio in social media profiles for the results. To optimize your social media profile for SEO, using your keywords and phrases in a bio is a must. It will increase the chances your leads and customers can find you from search engines!

  • BUILD YOUR CREDIBILITY WITH YOUR SKILLS

In your bio, you can also include your skills and professional achievements to build your credibility. People don’t follow untrustworthy users. Don’t be one of them! Also, like in LinkedIn, you can get endorsements for your skills. That makes you look resourceful to other users.

  • ADD CALL-TO-ACTION IN YOUR BIO

Adding a call-to-action in your bio helps you to draw users to your links. Such as your website, landing page, blog, app, and etc. You can guide users directly from your bio to a specific URL that you provide.

  • PROVIDE KEY CONTACT DETAILS

Offering key contact information in your profile makes it easier for your audience to take action. Contact details on your profile make it easy for users to find ways to contact you. It will increase your chances to get calls, emails, or even users may visit your physical address.

  • DON’T FORGET YOUR URLs

Likewise, most of the platforms allow you to add an URL. Using this link on social media is a critical way of leading users to a specific web page. It can be your home page, a landing page, a blog post, a promotional campaign page… You can even put your other social media networking sites. Don’t miss this great opportunity that encourages more engagements.

  • REMAIN CONSISTENT IN PROFILES ACROSS PLATFORMS

Consistency is key to successfully transport your branding. Not only your messages but also the colors of your image give more clues of your brand. Remember to have consistency across your channels.

  • SHOW PERSONALITY (BUT NOT TOO MUCH)

Although LinkedIn has a more formal and professional style, on most social media platforms you can be casual. Have humor and build relationships like in real life. But have a good balance between showing personality and keeping professional.

  • CHANGE THE MAIN URL IF YOU HAVE PROMOTIONS

As I mentioned before, when you publish your new blog post and you want to promote, you can change the main URL to a specific URL. Especially in the platforms where you cannot attach an URL in the post like Instagram. You can add the CTA like “Check it out (link in bio)!” in your post and guide users directly to the page (skipping unnecessary navigations).

  • LINK TO YOUR OTHER SOCIAL CHANNELS

Offering different social channels gives users more options to connect with you. And it increases the chances to engage with users. People have some preferences for social networks like you do. So let them choose your channel by providing some options to stay in touch.

  • MAKE SURE THAT YOUR LINKS WORK

When you add links on social media, you always need to make sure that your links work. Double-check if your links work and seek the best way to drive people to the link!

  • UPDATE YOUR PROFILE REGULARLY

Don’t you show old marketing messages in your profile? Keeping your bio information up-to-date is a must. Every time you change something about your company’s strategies or anything, update your profile information on all the platforms.

  • CHECK YOUR PRIVACY SETTINGS

You can show all information you have there to the audience. But if you have something you don’t want to show to certain people, use your privacy settings to hide it. It allows you to control who can see your specific contents and comment on them. Or even you can manage who can search you and who can follow you.

  • CONSIDER YOUR PHOTO TAGGING SETTINGS

As you know, on social media people can post about you and even tag you on images. It means anyone can create your social image and you need to take care of it. Especially when you allow people to tag you on images, you should know not all of them are your favorite. Always check if the photo doesn’t hurt your image. If it’s too much work, you can manage these situations with tagging settings.

  • MAKE SURE THAT YOUR WEBSITE HAS A WAY TO FOLLOW YOUR SOCIAL CHANNELS

Don’t forget to promote your social media on your website. As you should promote your website from your social media platforms, the same goes for the promotions from your website. More followers on social media, more conversion on your website.

  • PROMOTE YOUR SOCIAL MEDIA PROFILE INFORMATION IN YOUR EMAIL MARKETING

You can encourage your subscribers to connect with you on social media for getting instant updates from you. You can add your social media links in your email signature or social follow links in the newsletter.

  • CHANGE YOUR PASSWORD REGULARLY

Identity theft is on the rise. Whether it’s a personal or a business account, you may have a lot of private information in the account. To avoid getting your account hijacked, I recommend you to change your password at least once a month.

 

Next Chapter 4 will be posted on 19th December 2020. Do follow or subscribe to get all the chapters in your inbox.

Share:
Share on facebook
Share on twitter
Share on linkedin

Related Articles:

joshi vaibhav

Joshi Vaibhav

digital marketing consultant

A professional digital marketing consultant, having knowledge in SEO, Social media & Website development. 

Joshi Vaibhav

Latest Post

Chapter 5: Competitors Research

Competitor research is key when developing your marketing strategy. Because your competitors are most probably targeting the same audience, their

Useful Tools

Google Workspace

Google workspace

Wealthy Affiliate

zero risk

Convert Kit

convertkit

Canva