The days of having to wait minutes for webpages to load are long gone. There’s little excuse for poor website performance now that many of us have access to high-speed internet connections – not just at home, but anywhere we go. If you have a WordPress website, you should keep an eye on the loading times. Optimizing loading speeds not only improves the user experience, but it can also keep visitors from going to your competitors. In this article you will see the 10 ways to improve the performance of your website.
Why Should You Improve Your Website’s Performance?
Many website owners make the mistake of assuming their sites are fast enough without taking a deeper look at their actual performance. The truth is that most websites nowadays load relatively quickly if the end user has a good internet connection.
However, your definition of “quick” and that of your visitors may differ significantly.
According to studies, most users have a remarkable lack of patience when it comes to extended loading times. Almost half of all consumers anticipate websites to load in a few seconds or less. The ideal page load time for most websites is three seconds. Conversions might drop by up to 7% for every additional second it takes for a page to load.
If you don’t know how fast your WordPress site is, now is the time to find out. Many factors can impact site performance, and there are various tools available to undertake simple speed tests. Page Speed Insights is one of our favorites because it gives you access to a wide range of performance indicators.
10 Ways to Speed Up Your Website
It is critical to recognize that there is no silver bullet for faster loading times. Depending on how your website is already configured, some methods may provide a better bang for your dollars.
However, if you want your site to load as quickly as possible, you’ll need to use as many optimization tactics as feasible. Here are 10 of the most effective ways for increasing your website’s speed.
1. Select the Best Hosting Company
Each hosting provider provides a unique baseline performance out of the box. Furthermore, you can’t normally compare the performance of a web host’s shared plans to that of more advanced services like dedicated servers.
2. Utilize Browser Caching
Caching is one of the most important measures in optimizing the loading times of your website. By enabling browser caching, you instruct your visitors’ browsers to temporarily store some (or all) of your site’s static files on their computers.
3. Configure Your Web Server to Use Keep-Alive
When you visit a website, your browser typically establishes a connection to the server and uses that to transfer the files it requires. However, if your server is not correctly setup, users may need to establish fresh connections for each file transfer.
4. GZIP Compression should be enabled.
GZIP, as the name implies, is a compression mechanism that allows you to minimize the file sizes of various content on your website. Simply setting GZIP compression can lower the weight of your pages by up to 70% in some circumstances.
5. Whenever possible, avoid landing page redirects.
Many individuals have previously advised you to create a mobile-friendly version of your WordPress website, both for Search Engine Optimization (SEO) and to keep users pleased. To make that method work, you had to construct landing page redirects that directed mobile users to the “proper” version of your site and cache them to speed things up even more.
6. Make use of a Content Delivery Network (CDN)
Most types of hosting (excluding cloud hosting) place your website on a single server with a specified location. Every visitor must connect to that server in order to view your website, which can cause bottlenecks.
7. Turn off query strings for static resources.
Query strings are the suffixes that appear at the end of URLs and begin with special characters such as question marks or ampersands. Here’s a brief example of a URL with and without a query string:
The purpose of query strings is to allow you to identify specific versions of an object or to circumvent cache constraints. You can “bust” the cache and force your browser to load the most recent version of a file by using query strings.
8. Choose a Character Set.
Character sets are numerical groups that contain representations for every text element you see on the web. For example, the most prevalent set for webpages, UTF-8, has unique numbers for over 10,000 characters.
9. Minimize the Scripts on Your Website
10. Reduce the number of domain name system (DNS) lookups
Every time you enter a URL, your browser must consult its DNS records to determine the IP address it corresponds to. These inquiries are normally speedy, but if your website includes a lot of third-party resources, DNS lookups can soon build up.